Opening a seller store is not just a matter of opening one and sitting down to do marketing. There is more to it. Of course marketing is crucial here because out of the very many people you are reaching out to, traffic shall be driven to your store which in turn leads to purchases.
For any startup ecommerce website to start making sustainable profits for a long period of time , it is a tremendous task to execute. There are very many things involved in trying to make any one store successful. One great example of a sacrifice we can make is, PayPal sometimes takes time to process money and therefore, it may come 1 or 2 weeks later. If you ever find yourself in such a situation; you drop shipped the product from Aliexpress but you don’t have the actual product and yet a customer has ordered for the product, you can purchase the product on behalf of the customer and cater for the shipping cost and pay yourself the money paid by the customer after PayPal makes it available on your account.
#2 Failure to do follow-ups to customers after sales
It is important to follow-up on your customers not just during the process of purchasing a product but also after a customer has bought a product from your store. Follow-ups are important because they help you to create a long sustainable friendship with a customer which makes him or her to keep coming back for more.
You should send between 3 to 4 emails to the customer. One of the emails may consist of a thank you, sincerely thanking them for going through with the purchase. Another email may consist of tracking information. It is important that customers know where all their products are at all times from the onset of making a purchase to receiving the product.
Remember, It is very difficult to convince a customer to buy a product from your store because there are very many sellers out there selling the same product sometimes at a very cheaper price. So it is important that you maintain constant contact with your customers to make them come back again to your store over and over.
#3 Not being honest about the shipping time
Sometimes we omit key information when it comes to some stuff pertaining to our specific store hoping that customers will see beyond that lie and still go ahead and make a purchase. A times it works but you got to be fully sincere and honest about your product description and especially your shipping time period.
Let customers know how long your product is likely to arrive in their destination country. If the product will take 2 to 4 weeks to arrive, make it very clear to your customers that their product will take a while before arriving. If you lie, trust me, you will have a lot of whole issues to deal with, PayPal for instance can freeze your account and all the money in it. What a pity to you if that happens!
Create an honest working relationship with your customers including the shipping time period and you will be amazed at just how much and how long your customers are willing to tolerate your actions and words.
#4 Giving up too soon
We are all prone to failure as human beings. There is no guarantee to success neither is there a defined formulae to achieve success. Starting a successful ecommerce website is no easy task, it takes a lot of sacrifices, pain, learning from the past, good managerial skills and a lot of other issues.
Sometimes, you come across PayPal freezing accounts with lots of money in it, chargebacks or customers with unusual rates of complaints and shipping problems related to other issues that we don’t have control over.
You should not give up so soon, remember history has taught us, those who became successful, are the ones who did not give up no matter where the journey took them. So, have a strong will to succeed and always have the passion for what you do for your ecommerce store because who knows, your personal store might be the next great thing.
#5 Not having a steady solid refund policy
It is important that you clearly state your refund policy because you do not want everybody freely returning products that they have bought from your store anytime they want to. Clearly state that your store will only accept products back if they are torn or they have a dent that formed after the customer picked up the particular product earlier on.
You can ask for photographic evidence if possible to ascertain the claims made by your customer. You can as well indicate that the return fees of a product are catered by the customer and not your store. Having a solid return policy is important as it will save you a lot of headaches or doing and redoing same processes over and over.